The Challenge | Re-creating the Festival Experience
With over 25,000 members from across more than 130 countries, the Young President’s Organization (YPO) brings together individuals from an array of business backgrounds for YPO Edge; a thought leaders summit that examines key issues in business, politics, science, technology, philanthropy and the humanities.
The YPO Edge Closing Party offered the opportunity to celebrate YPO members and leave a lasting impression for the YPO Edge Vancouver event. To bring this event to life, BRANDLIVE transformed the Vancouver Convention Centre’s Exhibition Halls into a music festival-style experience that encompassed the theme “Beyond the Edge”.
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The Strategy | A Blank Canvas
To create a festival-inspired event, BRANDLIVE started with a unique event brand. Building off the YPO Edge triangular logo, custom branding and event signage was created in a playful colour palette that sparked the senses. Roaming performers, live art installations, and other unique programing elements were interspersed between speeches, followed by a DJ set to get the crowd moving. The festival environment was completed with live music performances by Loverboy as well as headliner Huey Lewis & the News.
Setting intentional spaces for members to connect was another key component to the event architecture. Along with a series of buffet style food stations, picnic tables were set up to create a casual dining experience where attendees could mingle over the course of the evening. Smaller breakout spaces included a chill-out lounge that provided festival goers with a quieter space to mingle between programming on the main stage.
The Impact | Moving “Beyond the Edge”
A relaxed, festival-style environment provided the perfect backdrop for YPO members to socialize and celebrate another successful year at YPO Edge. Through a stylistic transformation of the Vancouver Convention Centre, BRANDLIVE created a new and engaging environment for attendees that reflected elements of BC’s natural beauty and provided a memorable conclusion to their time in Vancouver.
