The Night of the Grizzly Gala Fundraiser served as a powerful vehicle for the Grizzly Bear Foundation’s mission to safeguard the long-term well-being of grizzly bears in North America. Following a triumphant inaugural event in 2017, which coincided with the government’s decision to ban the grizzly bear trophy hunt in British Columbia, the Foundation faced the challenge of maintaining momentum after a hiatus in 2018. BrandLIVE successfully relaunched and repositioned the gala in 2019. The event not only highlighted the Foundation’s crucial role but also spotlighted the researchers driving change at the grassroots level. To engage attendees, BrandLIVE developed the impactful call to action, “Every Grizzly Needs A Guardian,” seamlessly integrating it into the event theming, from programming and stage build to environmental design and decor.
Featuring a star-studded lineup including David Suzuki, Hey Ocean, Yared Nigussu, Laura Grizzlypaws, Erin Cebula, and Fred Lee, the 2019 Night of the Grizzly reclaimed the spotlight for the Foundation. Beyond the glamour, it served as a platform to raise funds for grassroots research and conservation efforts, emphasizing the ongoing need to protect the keystone species in British Columbia, despite recent victories in the field.
