Boston Pizza sought to reinvigorate its Franchisee Conference for the next half-century so they engaged BrandLIVE to craft a 3-day multi-venue conference and marketplace, blending business strategy with celebratory elements, anchored in the tagline “We’ll Make You a Fan.”
Working as an extension of their internal events team, BrandLIVE designed a custom Save the Date video and registration website aligned with the sport-themed event. The branding extended to each event space, creating a cohesive look and feel. The jam-packed program featured inspiring daytime conference sessions and lively evening events. The Welcome Party set a memorable tone with a unique house party format and custom-themed rooms, while an awards evening hosted by Brent Butt brought entertainment and surprise appearances. The Closing Night Tailgate at Toronto’s Mattamy Athletics Centre featured Serena Ryder and Big + Rich, gourmet tailgate fare, games, and partner beverages.
BrandLIVE successfully fused business strategy with celebration, creating an inclusive and valued experience for franchisees. The casual format facilitated meaningful networking, fostering lasting connections between Senior Leadership and franchisee owners for the future.
