With 25,000+ members spanning 130+ countries, the Young President’s Organization (YPO) annually hosts YPO Edge, a thought leaders summit exploring diverse topics. The YPO Edge Closing Party in Vancouver, organized by BrandLIVE aimed to honor members and make a lasting impression. The Vancouver Convention Centre’s Exhibition Halls were transformed into a festival-style experience under the theme “Beyond the Edge.”
BrandLIVE crafted a unique event brand using the YPO Edge triangular logo, creating playful branding and signage in a vibrant palette. The festival-inspired atmosphere featured roaming performers, live art installations, and unique programming between speeches, culminating in live performances by Loverboy and Huey Lewis & the News. Intentional spaces, including buffet stations and picnic tables, facilitated member connections. Smaller breakout areas, like a chill-out lounge, provided quieter mingling spaces.
The relaxed, festival-style environment offered an ideal setting for YPO members to socialize and commemorate another successful year at YPO Edge. BrandLIVE’s stylistic transformation of the Vancouver Convention Centre created an engaging atmosphere reflecting BC’s natural beauty, offering a memorable conclusion to the members’ time in Vancouver.
