In 2017, Brandlive produced the 3 signature of events for Canada 150 + celebrations; The Gathering of Canoes, The Drum is Calling Festival and The Walk for Reconciliation. Each of these events marked a unique celebration of Indigenous culture as well as a significant step forward for Vancouver as a City of Reconciliation.
The Challenge | Beginning the Transformation
The Drum Is Calling Festival welcomed 40,000 attendees to Larwill Park in downtown Vancouver over 9 days in July 2017, as part of the City of Vancouver’s groundbreaking Canada 150+ program. Originally a downtown parking lot, BRANDLIVE developed a strategy to transform the space into an interactive environment with 2 stages, a cooking stage, VIP/Elders space, food truck area, and artisan market.
The Strategy | Let the Celebration Begin!
In partnership with the Musqueam, Squamish and Tsleil-Waututh Nations, The Drum Is Calling presented over 600 First Nations, Inuit, and Métis artists, performers, storytellers, chefs, dancers, drummers, artisans, filmmakers, designers, writers, activists, young leaders, and elders, making it the largest celebration of Indigenous arts ever held in Vancouver. BRANDLIVE combined production expertise with an immersive environmental design strategy and custom onsight signage to create an engaging space where performance & celebration could take place.
In addition to the main festival site at Larwill Park, The Drum Is Calling’s diverse programming extended to multiple nearby venues, offering attendees a range of free entertainment including a Speaker Series, Film Series, Fashion Week, 3-on-3 Basketball Tournament and architectural lighting project.
The Impact | A Focus on the Future
A significant event within Canada 150+ celebrations, The Drum is Calling Festival expressed the many facets of Indigenous culture, offering Nation members & locals alike the chance to come together and share in the experience.