As sports enthusiasts flocked to the renowned Canada Sevens tournament at BC Place Stadium, BrandLIVE created a free outdoor public space for Seven’s enthusiasts to amp up their spirits pre and post games while broadening the sporting event’s reach and boosting tourism in Vancouver. Creating a new brand identity – Friday Night Kick Off at the Vancouver Art Gallery North Plaza – BrandLIVE sought to elevate awareness and transform the celebration into a highlight of the Canada Sevens tournament weekend itinerary.
BrandLIVE conceptualised and built a free, all-ages festival brimming with attractions such as food trucks, face-painting, live music, and a beer garden. The evening lineup featured roaming entertainment, live performances by cover band Side One, and a DJ from Man About Town. In a nod to rugby aficionados, the event included appearances by HSBC Canada Sevens players and alumni, along with a themed #SoFancy7s catwalk for attendees to showcase their outrageous costumes. The event surpassed expectations, drawing over 2,300 guests, and generated substantial buzz, boasting 951,076 media impressions.
