Parq Hotel, Vancouver


Electronic Arts




2014 - Present


The Challenge | It’s Always Game Time
The External Development Summit (XDS) brings 650 leaders in the video gaming industry from across the world to Vancouver to participate in the only games industry conference with a primary focus on external development. This niche tech conference delivers three days of interactive speaker presentations, tech innovation sessions, and a multitude of networking events at Parq Vancouver. As the only event of its kind, and with an attendee list from around the globe, generating authentic networking opportunities is always the top priority.

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The Strategy | 
Making Gaming Conferences Unboring
Since 2014, BRANDLIVE has partnered with EA Games to grow the XDS conference into the multi-faceted event that it is today. Our team is responsible for conference management, production design, program development, and sponsorship sales. Our conference-wide scope of work includes conference registration, content curation, creative programming, venue management, technical production, and food and beverage planning.

BRANDLIVE manages the visual identity of the event from consulting in the evolution of the event brand, to managing the production and design of the wayfinding and environmental graphics, to envisioning the stage designs, and creating a customized Quick Mobile event app for guests to network and plan their conference experience. XDS is a unique tech conference with a heavy emphasis on networking opportunities, from its Welcome Reception, multiple stop studio-crawl social, speed dating networking event, exhibitor booths and a site-wide environmental design and layout which fosters connection and engagement between attendees.

The Impact | It’s Not All Fun and Games…It’s Also the Numbers
In 2018, XDS hosted 31 speakers, 23 international exhibitors, 35 sponsors, and 650 external development community members.  As ongoing annual producer, BRANDLIVE is excited to continue the successful evolution of XDS into 2019 and beyond.

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