Channeling a growing passion for women’s soccer in Canada, Vancouver welcomed the world as one of 6 Canadian host cities of the 2015 FIFA Women’s World Cup in 2015. BrandLIVE worked closely with the City of Vancouver and Sport BC to design the site layout for this important celebration of the power of sport, including all aspects of production design, permitting and licensing, talent sourcing, daily programming, sponsor activations, and daily site operations. With a capacity of 5,000, the Vancouver Fan Zone was the largest free public activation in Canada, welcoming more than 130,000 visitors over 13 days. As the first fully licensed site of this size in Vancouver, the Fan Zone was a groundbreaking event, transforming a City parking lot into a safe, inclusive, family-friendly environment for guests of all ages.
The Fan Zone screened over 20 matches throughout the competition, including the Final Match, played minutes away at BC Place. Each day featured activations by Top Tier FIFA sponsors, live musical entertainment, food trucks themed on competing countries, appearances by Canadian National Team Alumni, freestyle soccer demonstrations by World Champion Laura Biondo, and day-long skills and drills sessions on the mini turf pitch. BrandLIVE created a highly interactive FanZone, conceptualizing and activating programming to appeal to all ages, locals, and visitors alike. By amplifying viewing areas with participation-oriented experiences, the event was not only a hub for viewing matches but a centerpiece for FIFA WWC fandom in the City of Vancouver.
