The Vancouver Pavilion – City of Vancouver
Alberta House – Province of Alberta Olympic Secretariat
Vancouver, BC | 80,000 | 2010

The Challenge
Going green

Represent your country to hundreds of thousands of Canadian and International visitors – no problem right? For the 2010 Olympic Games in Vancouver, BRANDLIVE created distinctly Canadian spaces, like The Vancouver Pavilion, an event space set to represent the host city’s new brand identity: Vancouver Green Capital.

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The Strategy

Our house is your house

Centrally located within Live City Yaletown, Vancouver House combined vision and sustainability with innovative content that told both a business story and a human story. The venue showcased Vancouver’s Green Capitalists: leaders in the environment, new media, green technology, and creative sectors.

More than 80,000 visitors- including Olympic guests, VIPs, and national and international media – learned why Vancouver is an idea capital where people are thinking, planning, and bringing to life the future of the city. Mayor Gregor Robertson used the venue to host 500+ international delegates, and more than 1,200 Vancouver Economic Development Commission delegates were hosted through numerous Economic Development functions. BRANDLIVE was responsible for all aspects of the design and build of the pavilion, event production, staffing, and daily operations throughout the Olympic period.

The Impact
A city to remember

By championing Vancouver’s stance as a Green City, the Vancouver House welcomed locals and visitors alike to learn and engage in the city’s vision for sustainability. BRANDLIVE was thrilled to amplify this message through meaningful programing that communicated the host city’s story at the historic 2010 Olympic Winter Games.