Squamish, BC | 118,000 guests | 2010 – 2015

The Challenge
From quiet city to epic music festival

Conceived and created by BRANDLIVE and launched in 2010, the Squamish Valley Music Festival (formerly LIVE at Squamish) was an annual music festival modeled after the greatest festivals in Europe. Set beneath the majestic Stawamus Chief mountain, this multi-stage event offered something for everyone with music, art, food and drink all brought together in one spectacular setting.

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The Strategy
Give British Columbia a festival to remember

Over the six-year run the festival delivered hundreds of artists with a number of legendary performances from artists including Eminem, Bruno Mars, Arcade Fire, Drake, Mumford & Sons, Sam Smith, Arctic Monkeys, Girl Talk, Metric, Major Lazer, and Queens of the Stone Age. Festival-goers also enjoyed a host of unique programming elements, including a quirky onsite barbershop, Artisan Village, silent disco, Roaming entertainment, Squamish Vendor Bazaar, Glamourous Camping (aka “Glamping”) and the Food Truck Village.

From 2012 – 2015 Live Nation assisted in talent procurement, PR, media buying, social media and developing a custom app to help scale the multi-day event into the world-class music festival. BRANDLIVE was responsible for all aspects of the production and operations of the festival, including staffing, creative and environmental design, sponsor activations, safety & contingency planning and overall event execution.

The Impact
Where fans become community

The Squamish Valley Music Festival took place in the scenic town of Squamish, BC, on a site that spanned over 80 acres of land. The 2015 event brought more than 118,000 people through the gates and featured over 60 of the world’s best musical performances. In 2014 and in 2015, SVMF was nominated as the Best International Festival at the UK Festival Awards.