Vancouver Convention Center and City Street Takeovers

50,000 Attendees

1,000,000 Million in Economic Impact


Over three days and nights leading up to the 102nd Grey Cup, BrandLIVE was proud to be chosen by the Host City Committee to be the production partner for the entire Grey Cup Festival. 

Transforming the Vancouver Convention Centre and surrounding streets, the festival featured free and ticketed events, offering a diverse mix of music, entertainment, food, and beverages. The Red Truck Tailgate Concert Series, TELUS Street Festival, Nissan Family Zone, Blakes CFL Alumni Legends Luncheon, Edgewater Casino Night, the Scotiabank Rock and Roar Gala were among the highlights, showcasing our expertise in stakeholder engagement, creative direction, talent booking, video content production, large scale logistics and event management.

BrandLIVE’s contribution to this city-wide, multi-venue celebration not only captured local and visiting fans’ imagination, but also generated an economic benefit exceeding $100 million for Vancouver.