In honor of the Whitecaps’ most anticipated matches of the season against Inter Miami FC, and in keeping with their yearly tradition to amplify the guest experience pre-game outside the stadium, the Whitecaps took over two full city blocks adjacent to BC Place Stadium for a massive Whitecaps Warm Up Street Party.  Presented by TELUS this pre party was fully licensed so guests over 19+ could enjoy a plethora of brews and beverages, but also all ages allowing families to join in the fun and games.  

The street party hosted two full-service bars and myriad delicious food trucks as well as a curated and very well-received TELUS activation.   The Warm Up Mainstage entertained and delighted the crowds with a DJ, Bubble Machine, and killer set by the cover band Famous Players.  Attendees reveled in pre-game drinks, activities, and camaraderie creating a welcoming and celebratory atmosphere. 

As the production partner for all the Whitecaps Street Parties, BrandLIVE was proud to support them in their iconic 50th season and expand their presence outside the stadium to a two-block event.  From city and stakeholder engagement to production management, talent coordination, and site buildout, the BrandLIVE team once again acted as an extension of the Whitecaps team allowing them to focus on the in-stadium programming.