Senior VP, Operations

Catherine has a mountain of operational and management experience in the entertainment industry with highlights that include managing touring operations for Dido's 2004 World Tour, producing a six-city concert TV simulcast for Bell Canada's 125th Anniversary, and serving as the show director for the Pacific tsunami relief benefit concerts held in Vancouver and Calgary. As well, she was the Executive Producer for the Adidas Pavilion at the 2008 Beijing Olympics and for all Steve Nash Foundation events since 2007.

Piercingly practical when needed (and that’s most of the time), Catherine is one of those warm, uber-attentive client advocates who sees all, listens to all, and does whatever it takes to keep things rolling.

Senior VP, Business Development

Greg’s experience in the special event, entertainment, and marketing industries is vast and diverse. From North America to the Arctic, some of the most impressive brands have called on his organizational and strategic talents: Scotiabank, General Motors, ESSO, XBOX, Helly Hansen, Molson, National Bank Financial, CTV, Canwest just to name a few really juicy ones.

With crazy ambition and business acumen to match, Greg balances all that seriousness with a tidbit of goofy, a huge love of reggae and and a passion for sailing the wide, open seas.

Managing Director

Jordan Melville is the Managing Director of brand.LIVE and Vice President of Business and International Development for T&M Group of Companies and Affiliates, bringing over 15 years of expertise in operations, finance, business development and strategic planning to the team and to brand.LIVE’s portfolio. Jordan is a seasoned business development professional, most recently carrying out a senior management role with T&M Group of Companies, including Boston Pizza.

While the rest of the brand.LIVE team focuses on clients (and, occasionally, blogs about cool upcoming projects), they’re oh-so comforted to know that Jordans’s at the helm, keeping brand.LIVE fiscally healthy and on-track.

Senior VP, Production & Technical

Widely regarded as one of the country’s best producers of live concerts and events, Paul has produced worldwide tours for top-selling international recording artists – like Sarah McLachlan, INXS, Prince, Avril Lavigne and Nelly Furtado. Over the past 20 years, he’s maintained his rock and roll heritage (but, sadly, not his rock ‘n roll hairstyle) while also producing countless outdoor festivals, including the widely endorsed Lilith Fair Festival, as well as numerous corporate events, fundraising benefits, and most recently Vancouver House and Alberta House for the 2010 Olympic Games. 

In the end, Paul represents that perfect mix of killer client service and mad-scientist enthusiasm for creative work, which keeps staff, suppliers and clients coming back every time.

Creative Director

Mo-Ling Chui comes to brand.LIVE as an environmental designer, video and new media director and curator. When she’s not bowled over by the fact that she’s got the raddest job ever, Mo-Ling is creating and developing jaw-dropping live events and programs, like the largest “Experience Centre” pavilion at the 2008 Olympics in Beijing, or activating major brands like Coca-Cola, London Fashion Week, Adidas and Universal Music.

Schooled in both BC and the UK, Mo-Ling has that wide-open, anything-is-possible mindset that comes from working with some of the most visionary experiential designers in the world.

Marketing Director

As brand.LIVE’s Director of Marketing and Communications, Randy has worked on some of the largest sporting events in Canada, like Vancouver’s Molson Indy, FIS Snowboarding World Championships, 2005 Grey Cup and the 2006 IIHF World Junior Hockey Championships. To drum up excitement and draw in the media’s attention, Randy draws on his role as Promotions Director for The Beat 94.5 and his role at IMG Canada as a senior marketing manager.

With a knack for translating one dollar of investment into five dollars back in media value, Randy also brings some much-needed levity to any scene.

Vice President, Corporate Development

In the US, Mark’s career in strategic marketing kicked off with some seriously enviable projects, like promoting BMWs all-wheel drive series; giving operational direction to the people building Gravity Games, a nationwide amateur skateboard and bike tour; and leveraging Sprint’s $750 million NASCAR sponsorship. Over the years, Mark’s talent extended beyond finding the best marketing solutions to pitching for new clients, responding to RFPs, and guiding new business development.

In Canada, Mark has been active in sports consulting and, when he can cut the cord that connects him to his desk, he’s busy hunting for a game of pick up basketball around town.

We’re an interesting little team who could, in theory, go on and on about ourselves. But we won’t. Instead we’ve woven together our most memorable ROI and OMG experiences from events all over the globe as a way to get to know us better. Dive in.

“To activate the new Star Wars movie, Red Bull built a purpose made pontoon and floated this goliath of a hospitality unit out in Monaco’s harbour. It was the craziest thing ever.” Nigel Mihell, Manager, Corporate Sponsorships…
“The TRV$DJ-AM Show at the Coachella Arts and Music Festival. The set had the perfect California backdrop, palm trees lined the stage, the sun was slowly sinking, it’s hot, still around 85 degrees, the crowd of 20,000 was going crazy, and it was only 15 minutes into the set.” Austin Woodward. Manager, Corporate Sponsorships…
“For a Business Travel Exhibition, Virgin Atlantic Airlines built a double decker bus 8m high (that towered over all the other stands) and, inside, recreated the first-class cabins from their new planes. On a huge banner outside, their caption read: “Are you a sleeper or a tosser?” which, if you’re from the UK, is a clever little play on words.” Beth Rossiter, Project Manager…
“When Charice Pempengco, the teenage Filipino singing phenom, performed a Whitney Houston tribute at a David Foster Foundation concert, everyone was out of their seats and drying their eyes.” Chelsea Bedford. Controller…
“Remember when American Express sponsored The Rolling Stones A Bigger Bang Tour? The brand became as important as the band. It wasn’t so much ‘brand activation’ as ‘brand domination.’” Katie Weston, Project Manager…
“The Paralympic Closing Ceremony in Beijing. With the theme of bringing everyone together, they dressed actors as space-age postmen at the end of each row in the 90,000-person stadium. And under each seat was an audience-participation package that included a postcard you could write on and give to a postman who would mail it to your recipient anywhere in the world.” Andrea Dowd-Dever, Project Manager…
“In the UK there’s an event called Secret Cinema where they show films in unusual or themed locations. I was fortunate enough to get tickets for one screening, which insisted everyone wear their best ‘80’s metal and glam outfits. We’d all made up our minds that it was a screening of Spinal Tap, so we showed up in our best spandex and tight jeans. We all knew this was going to be different when a band called Cauldron played five songs before the film began, and the crowd went wild. But when it came time for us to settle down to watch the film, it wasn’t Spinal Tap. Instead, it was the world premiere of Anvil: Story of Anvil, a hilarious documentary about a fading metal band who never quite made it. When the movie ended, the event wasn’t over. Anvil then came on stage and performed a full set to a venue who, by this point, were now huge Anvil fans. An amazing live experience.” Allen Regan, Project Manager…
“By far, the Massive Change Exhibit and seeing how the exhibit was entirely driven by the brand. Very cool.” Phillip Walmsley, Graphic Designer…
“At the 2009 Steve Nash event, Nike somehow managed to film a commercial during the event, but kept the whole thing under wraps. Watching that unfold was amazing.” Nancy Santiago, Office Manager…