Fundamentals

We send out targeted messages at a time when people are taking it all in.

Something unprecedented happens when people share a wicked live event together. All their synapses are firing. All five senses are jacked. Suddenly, our brains, bodies and souls become willing sponges for whatever comes our way. For people at an event, this is an excellent time. For brands at an event, this is an excellent time to deliver a message. That’s why we put brands in front of the right audiences when they’re the most receptive, either by incorporating brands into a live experience we’re already producing or by creating an event that lets the ideal mix of people touch the brand, taste the brand, feel the brand, hear the brand, live the brand.

We have that perfect balance between collared shirts and concert shirts.

Two impressive pedigrees run through brandLIVE’s team. On one hand, some of our staff have worked alongside some of the biggest brand names in history – Coca-Cola, Intel, Ferrari, Adidas, GM, Esso, X-Box and Smirnoff – and earned them unprecedented attention from their target markets. The rest of us spent our early years as global road warriors, managing worldwide tours for the likes of INXS, Dido, Sarah McLachlan, The Pretenders, Avril Lavigne and Chantal Kreviazuk. Together, we’ve worn backstage passes like badges of honour, and have experienced hundreds of live experiences that will be etched into our memories for life.

Like our name, brands come first.

This is possibly the greatest differentiator of brandLIVE: getting brands in front of the right consumers is why we’re in business, and live events are how we do that business. This is a radically different take than a traditional production company would have, who often see the event as the be-all-end-all, and the sponsorship deals and brand positioning as an afterthought, as a way to raise needed funds so the live experience can be even more spectacular. Not the case with us. We know brands need to be in the spotlight too.

We tackle the whole project, and never the same way twice.

Producing an event, managing sponsorship and sales, and being targeted about brand activation are all separate pieces within a complex, interconnected web. In all our years, we’ve realized the most effective way to pull it all off is to use one organized team that oversees everything from start to finish. That’s why we offer clients a one-stop-shop approach where a multi-disciplinary team does everything with the same zeal.