Electronic Arts
Westin Bayshore Hotel – Vancouver, BC | 500 Guests | 2014-Present

The Challenge
It’s always game time

The External Development Summit (XDS) brings 500 leaders in the video gaming industry from across the world to Vancouver to participate in the only games industry conference with a primary focus on external development. This niche tech conference delivers three days of interactive speaker presentations, tech innovation sessions, and a multitude of networking events at the Westin Bayshore Hotel. As the only event of its kind, and with an attendee list from around the globe, generating authentic networking opportunities is always the top priority.

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The Strategy

Making gaming conferences unboring

Since 2014, BRANDLIVE has partnered with EA Games to grow the XDS conference into the multi-faceted event that it is today. Our team is responsible for conference management, production design, program development, and sponsorship sales. Our conference-wide scope of work includes conference registration, content curation, creative programming, speaker selection, speaker coaching and content management, venue management, technical production, and food and beverage planning. BRANDLIVE manages the visual identity of the event from consulting in the evolution of the event brand to managing the production and design of the wayfinding and environmental graphics to envisioning the stage designs, and creating a customized Quick Mobile event app for guests to network and plan their conference experience.

XDS is a unique tech conference with a heavy emphasis on networking opportunities, from its Welcome Reception, multiple stop studio-crawl social, speed dating networking event, exhibitor booths and a site-wide environmental design and layout which fosters connection and engagement between attendees.

The Impact
It not all fun and games… it’s also the numbers

In 2017, XDS hosted 48 world-class speakers, 19 international exhibitors, 30+ sponsors, and 500 external development community members attend the summit. As the ongoing annual producer, BRANDLIVE is excited to continue the successful evolution of XDS into 2018 and beyond…