VANCOUVER HOST CITY OLYMPIC ACTIVATION
Vancouver House represented the Olympic Host City's new brand identity, Vancouver Green Capital. It combined vision and sustainability with innovative content, as well as an unparalleled opportunity to promote Vancouver's Green Capitalists to Vancouver audiences, Olympic guests, VIP's, national and international media. Located at LiveCity Yaletown, Vancouver House showcased Vancouver's leaders - in the environment, new media, green technology and creative sector. Vancouver Green Capital was an unmitigated success for the City of Vancouver. All of the project objectives were exceeded and the 81,128 guests guaranteed significant on-site brand recognition that offered exceptional international and local exposure.
ROI:
- 81,128 Individuals walked through the Vancouver "Green Capital" Pavilion
- Over 500+ International delegates were hosted by Mayor Robertson
- 1,200 Vancouver Economic Development Commission delegates were hosted through numerous Economic Development functio
OMG:
- Greenest Pavilion in Vancouver
- Operational for 12 hours per day for 17 days straight
