STEVE NASH FOUNDATION
Steve Nash’s Showdown in Downtown is the ultimate soccer tournament held at Vancouver’s David Lam Park to benefit the Steve Nash Foundation. It doesn’t get any better than NBA Superstars vs. Vancouver soccer icons competing in an 8-a-side match in front of 5,000+ energetic fans. The free community event featured two-time NBA MVP Steve Nash and NBA Superstars Baron Davis and Hasheem Thabeet, plus professional soccer stars Martin Nash and Youri Djorkaeff. brand.LIVE created the Showdown Street Festival that allowed sponsors like BC Hydro Team PowerSmart, Coast Capital Savings, Nike, Vitamin Water, Helijet, and Russell Brewing to engage fans.
ROI:
- Raised $70,000+ through a $1,500-a-plate benefit dinner
- 300,000+ media impressions
- 5,000 fans sneaking a peek at Nash
- Sold out $100/ticket After Party at Pop Opera
OMG:
- Largest outdoor event at David Lam Park – period
- Expansive beer garden overlooking David Lam Park
- Lots of scoring, and tonnes of fans cheering
