PROVINCE OF ALBERTA OLYMPIC ACTIVATION
The primary function of Alberta House was to host Alberta officials, stakeholders, guests, athletes, invited dignitaries and media in the heart of the Vancouver Winter Olympic Games. Additionally, it served as a homebase for Alberta events and functions -- a place for welcoming, networking, conducting business, press interviews and to promote Alberta industry, tourism, culture and arts. Alberta Plaza became an innovative architectural and media experience, showcasing live Albertan entertainment on an open air stage, allowing impact to passers-by as well as guests on the Plaza.
ROI:
- Over $70 Million Dollars in Local, National and International Media Exposure
- Various Ministries held countless meetings with potential new investors in Alberta
- Hundreds of thousands of impressions through Alberta House and Plaza
OMG:
- Created unforgettable Olympic experiences for guests on the Alberta Train, as well as Alberta House
- Engaged the Alberta Music and Arts community by including over 207 performers and artists at Alberta House and Plaza
