SARAH MCLACHLAN FOUNDATION
Summer Sessions in Ambleside was a one-day benefit held in West Vancouver to raise money for the Sarah McLachlan Foundation. Headline artists Sarah Mclachlan, Neil Young and Sheryl Crow performed to a sold-out crowd in the late-September heat alongside an eclectic bunch of talented Canadian artists across two stages. With only 12 weeks to market and sell the event (amid a global economic downturn, no less), brand.LIVE targeted local and international sponsors to support the festival and raise their philanthropic profile. Boston Pizza, Pepsi, RBC, The Keg, Whistler Brewing Co. and Mark Anthony Group were some of the prominent brands who came on board, making this first-annual concert series a massive hit and a virtual shoe-in for future years.
ROI:
- Sold out on the first day
- Over 9,000 people exposed to the Foundation and its message
- Dramatically raised both funds and awareness
OMG:
- Clear skies, stunning venue, seamless production
- Dramatic Moroccan Hospitality Suites with impeccable food and service
- Everything – and everyone – rocked
