Vancouver Fraser Port Authority | Canada Day
Canada Place, Vancouver, BC | 1,000,000+ | 2014 – Present

The Challenge
On the world stage

As the largest Canada Day celebration outside the nation’s capital, Canada Place hosts fun-seeking Canadians and visitors from around the world. BRANDLIVE relishes the challenge of creating new and engaging programming every year, while staying true to the core values of this much-loved celebration.

 

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The Strategy
Where ‘place’ is important

Canada Day at Canada Place delivers a non-stop, all-day, family-friendly celebration of our country’s rich culture, including multiple stages featuring music, dance and kids programming, and a citizenship ceremony that welcomes 60 new Canadians each year.

BRANDLIVE is responsible for creative direction, site-wide programming, talent booking, site logistics, production and execution for all daytime Canada Day events, including extensive sponsor and exhibitor activations and an evening VIP party for key stakeholders.

After the success of the 2016 Canada Day 30 year anniversary and Expo 86 Pavilion, BRANDLIVE was thrilled to present the Canada 150 Gallery Retrospective in 2017. This unique gallery experience included custom artwork and interactive displays as audiences travelled through the ages of Canada, framed through advancements in science, innovation, and sport.

The Impact
From country to community

Canada Day at Canada Place brings together a wide demographic of Canadians to celebrate our community, whilst garnering international attention that highlights Canadian values. BRANDLIVE is thrilled to continue its contributions towards the success of this event.